First-ever county-wide campaign encourages residents to be more diligent in their recycling both figuratively and literally
The Atlantic County Utilities Authority (ACUA) has launched a brand-new education campaign to encourage residents to take advantage of the convenience and ease of recycling in Atlantic County. The campaign urges residents to take a stand and commit to recycling.
The campaign, called “Put It Out There,” both figuratively and literally asks residents to publicly and confidently support recycling. As a rallying cry to do what is right, everyone can unite behind this phrase by “putting it out there!”
The campaign is the result of a partnership between ACUA and the Curbside Value Partnership (CVP), an invitation-only program designed to increase participation in curbside recycling programs through education and measurement. Each year, CVP selects communities to partner with that have strong existing curbside recycling programs, the means to measure the effectiveness of those programs and a desire to think creatively about educating their residents to improve their recycling.
“Atlantic County residents are doing a great job, but there’s still a lot of opportunity to recycle more,” said Rick Dovey, president of ACUA. “We want to inspire our residents to ‘put it out there’ and reinforce just how easy recycling is in the county. From avid recyclers to non-recyclers, there is something for everyone to connect with in this campaign.”
Atlantic County residents will encounter the campaign in a variety of ways, including through television, print, radio and transit advertisements, and street banners; at community events; and online via social media and a new campaign website: RecycleAtlanticCounty.org.
When it comes to recycling, residents can “put it out there” in a variety of ways. They can use their free ACUA-provided blue bucket, a 95-gallon recycling cart available for purchase from ACUA or any household container with an ACUA sticker placed on it.
“As ACUA’s recycling partner, we want Atlantic County residents to recycle everything they can and put it out on the curb,” said Mike McQuade of ReCommunity, the company that processes collected recyclables for ACUA. “While Atlantic County residents do a pretty good job of recycling now, we definitely have the capacity to process more recyclables and are always encouraging residents to recycle more and divert more from the landfill.”
The ACUA/CVP partnership is a true example of successful public-private collaboration. Taking full advantage of its partnership with CVP, ACUA has invested its education budget in developing this campaign to benefit the county and the environment, along with the support of its local county officials and municipalities. CVP brings national-level recycling and communications expertise to the region at no cost to the county.
“ACUA makes it very easy for residents to participate in curbside recycling,” said Steve Thompson, executive director of CVP. “We expect this campaign to put recycling on residents’ radar and remind them how easy it is to recycle in Atlantic County.”
The “Put It Out There” campaign developed for Atlantic County will also serve as a model for other communities who are looking to improve their education efforts and increase participation and tonnage in their recycling programs.
ABOUT THE CURBSIDE VALUE PARTNERSHIP
The Curbside Value Partnership (CVP) is a 501(c)(3) organization designed to grow participation in curbside recycling programs nationwide. It is the only current national program that engages all recycling stakeholders (including government, private industry, haulers and materials recovery facilities) to identify solutions to improving curbside recycling programs through education and data analysis. CVP’s goal is to launch and study education programs to increase participation in local curbside programs, and make programs more profitable and sustainable. To date, 31 communities and four states have been engaged by CVP in education campaigns. The program is currently funded by members of the Aluminum Association (Alcoa, Tri-Arrow Aluminum and Novelis), Can Manufacturers Institute (Ardagh Group, Ball Corporation, BWAY Corporation, Crown Holdings Inc., Metal Container Corporation, Rexam, Silgan Containers Corporation, Sonoco-Phoenix Inc and the Van Can Company) as well as the American Chemistry Council, Grocery Manufacturers Association, International Bottled Water Association and Keep America Beautiful. Other corporate sponsors interested in impacting recycling rates in a meaningful way are always welcome. For more information, visit www.RecycleCurbside.org.
ABOUT THE ATLANTIC COUNTY UTILITIES AUTHORITY
ACUA provides wastewater and solid waste management for residents of Atlantic County, New Jersey. ACUA provides curbside collection services in 21 municipalities as well as recycling collection for many commercial establishments. ACUA’s solid waste facilities are located within its Environmental Park in Egg Harbor Twp., N.J., and include a landfill, single-stream processing facility, state-of-the-art vehicle wash facility, transfer station, compost facility and CNG fueling station. The facility is also host to a 5.4 MW landfill gas-to-energy project, which provides 100 percent of the electricity needed to power ACUA’s solid waste facilities. ACUA operates a 40- million-gallon-per-day wastewater treatment facility in Atlantic City, N.J., which is home to both a 500 kW solar array and 7.5 MW wind farm. Renewable energy generated onsite provides 60 percent of the electricity needed to power the wastewater treatment facility.