The Curbside Value Partnership is proud to announce that it has selected Atlantic County Utilities Authority (ACUA) as its newest partner. Together they will develop the County’s first-ever integrated recycling education campaign, designed to increase participation in tonnage in residential curbside recycling throughout Atlantic County.
CVP is a national invitation-only program designed to help communities grow their residential curbside recycling programs through education and increased attention to data. Since 2005, CVP has engaged 31 communities and four states to develop, execute and measure effective education campaigns. ACUA provides recycling collection services for Atlantic County’s 250,000 residents and serves as an education resource for the County's 23 municipalities.
“Through this partnership, we hope to get even more Atlantic County residents recycling and encourage those who are already recycling to step up their efforts,” said Steve Thompson, CVP executive director. “We selected ACUA because of their existing strong program, commitment to education and willingness to push higher for results.”
CVP will work with ACUA to develop a comprehensive education campaign that will include tactics such as marketing, an enhanced Web and social media presence, advertising, public relations and grassroots, community-level outreach. In addition to county-wide efforts, ACUA will be working with individual municipalities to support and enhance their recycling education efforts.
“We are thrilled to have been selected by CVP,” said Rick Dovey, president of ACUA. “We look forward to tapping into the expertise and resources that CVP has to offer and fine-tuning our education efforts not only to help us reach our 50 percent diversion goal, but also to engage our local communities with recycling.”
“ACUA makes recycling very easy for residents, with many materials accepted in the program including rigid plastics and cartons, and accepting virtually any type of container,” said Thompson. “We’re looking forward to putting recycling on the radar of county residents and reiterating how easy it is to recycle in Atlantic County."
CVP will track and measure the impact of the campaign through the Emerge Knowledge Re-TRAC Connect data management tool and promote best practices to communities across the country via its website (www.RecycleCurbside.org) and its online training tool, CVP Connect (www.CVPConnect.org).
ABOUT THE CURBSIDE VALUE PARTNERSHIP
The Curbside Value Partnership (CVP) is a 501(c)(3) organization designed to grow participation in curbside recycling programs nationwide. It is the only current national program that engages all recycling stakeholders (including government, private industry, haulers and materials recovery facilities) to identify solutions to improving curbside recycling programs through education and data analysis. CVP’s goal is to launch and study education programs to increase participation in local curbside programs, and make programs more profitable and sustainable. To date, 31 communities and four states have been engaged by CVP in education campaigns. The program is currently funded by members of the Aluminum Association (Alcoa, Tri-Arrow Aluminum and Novelis), Can Manufacturers Institute (Ardagh Group, Ball Corporation, BWAY Corporation, Crown Holdings Inc., Metal Container Corporation, Rexam, Silgan Containers Corporation, Sonoco-Phoenix Inc and the Van Can Company) as well as the American Chemistry Council, Grocery Manufacturers Association, International Bottled Water Association and Keep America Beautiful. Other corporate sponsors interested in impacting recycling rates in a meaningful way are always welcome. For more information, visit www.RecycleCurbside.org.
ABOUT THE ATLANTIC COUNTY UTILITIES AUTHORITY
ACUA provides wastewater and solid waste management for residents of Atlantic County, New Jersey. ACUA’s solid waste facilities are located within its Environmental Park in Egg Harbor Twp., N.J., and include a landfill, single-stream processing facility, state-of-the-art vehicle wash facility, transfer station, compost facility and CNG fueling station. The facility is also host to a 5.4 MW landfill gas to energy project, which provides 100 percent of the electricity needed to power ACUA’s solid waste facilities. ACUA operates a 40 million gallon per day wastewater treatment facility in Atlantic City, N.J., which is home to both a 500 kW solar array and 7.5 MW wind farm. Renewable energy generated onsite provides 60 percent of the electricity needed to power the wastewater treatment facility.